Graphic Design & Preparatory Work 27.01.19

27/01/19
Workshop 5
Graphic Design & Prep Work

I was very excited to start a design project as this is the area I come from. I began by mind mapping potential ideas that came to mind. I then gathered examples of brands to analyse the text, use of colours, and function.

I believe that we need to take greater measures in protecting our environment and be mindful about what we are emitting into the world. With this in mind I decided to create a logo for a cruelty free, eco friendly cosmetic brand. I began by looking at nature in all its forms, as this is where I believe we should be sourcing our materials instead of chemicals which may be harmful to us and our environment.

As I drew my focus went to the shape of a leaf. I wanted the imagery to be peaceful and fresh. For the colour I wanted to choose colours that occur naturally in nature, and of course green was the first one that came to mind. To compliment this I chose the colour red. For the text I began with ‘Tasty Face’, but as my logo was a leaf I felt this did not align. Finally I ended on ‘Fresh Face’, this captures the essences of my brand and fits in with the imagery creating a unified logo design. In a classroom setting this would be a fantastic project for the pupils as it will draw on their intrinsic motivation. Allowing them to select an area of interest to themselves and create a logo that is meaningfully to them.

Final Logo Design

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